![]() ![]() So why should we event be looking at navigation bounces vs. good ole fashion bounce rates? The principle value in navigation bounces vs. The principle difference is that a navigation bounce can help you better infer when a pageview may have been accidental, unwanted, or simply not the page user wanted to navigate to. ![]() The figure above allows you to see the differences between a traditional bounce and a user navigation bounce. pageview 1 is page A, pageview 2 is page B, and pageview 3 is page A again. The third pageview will be marked as a navigation bounce as the user in this case clearly didn’t mean to go to page B (or quickly realized it wasn’t the page they wanted to view). It looks at pageviews during a user session in which a user may go to the next page only to quickly exit the site or navigate quickly to another page.Įxample: Say we have 3 pageviews divided between two pages, page A and page B. A navigation bounce tracks internal bounces over different pageviews. Navigation bounces are similar to a regular bounce where it tracks a user exiting quickly, but takes a more internally targeted approach.
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